Saturday, December 11, 2010

JEGGINGS ARE REALLY, REALLY POPULAR

 

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Jeggings, leggings made from denim and Lycra, are a bright spot in the apparel industry this holiday.

At J.C. Penney, jeggings are ranked as a top 10 trend in its women’s and juniors clothing departments.

At Target, demand has doubled over the past year. Levi’s has racked up such success with jeggings that the company is expanding the line this spring to zippered and acid-washed.

While the women’s jean market was flat for the past year, sales of jeggings have more than doubled to $178 million.

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