Women will reportedly spend $322 on themselves over the next month to make sure they look their best at holiday parties.
The study of 3,000 women revealed an average of $119 will be spent on a new dress or outfit, while a further $64 will go to new shoes.
Accessories such as jewellery and bags add another $49 to the total, while getting hair and make-up done accounts for $55. The study also found one in five women will buy a new outfit for every party or event they have to attend over the season.
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