- Time will stand still when the hero is in the presence of a company logo.
- When a character picks up a drink, the label will always be clearly visible and usually faces the camera so the logo is well seen.
- If the producers find no company to invest into the picture, strange things happen to the world: gas stations have no brand names visible, stars use no-name airlines (they often crash!), all smokers use silver cases for their cigarettes.
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