The world of advertising is always looking for an unusual way to get their message across. Take a new surround sound home theatre system from LG. How to market it such that people take notice? Ad agency Y&R Sao Paulo and photographer Lúcio Cunha came up with an ingenious campaign. Take otherwise instantly recognizable movie posters such as Kill Bill, Forrest Gump and Pretty Woman, then imagine how the flip side of these posters would look and showed what they looked like, viewed from behind.
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