Tuesday, September 10, 2013

LEGO’s New Minifigure



LEGO's new female minifigure, a scientist identified as Professor C. Bodin on her name tag, is being celebrated as a step in the right direction for a company that has predominantly marketed its wares to boys.

This LEGO minifigure isn’t wearing pink, and she isn’t showing any skin. Her wardrobe consists of a crisp white lab uniform and glasses, and her little claw hands grasp two itty-bitty Erlenmeyer flasks.

The “Scientist” just hit stores on Sept. 1 as part of LEGO’s Minifigure Series 11, and she’s already being hailed as a stereotype-busting hero of the toy aisle. Those who have kept a wary eye on LEGO’s pastel-hued, cleavage-heavy, hair-salon-loving minifigures for girls say the Scientist is a big, big deal and the first of its kind

“Let us hope that this is only the beginning,” science editor and writer Maia Weinstock declared in an in-depth blog post for ScientificAmerican.com.

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