Almost everyone in the world knows about McDonald’s. The American fast food hamburger chain has made a name for itself since it was started in 1940 by brothers Mac and Dick McDonald. Since those initial days, it has become a global powerhouse with its name praised and reviled in equal measures. ‘The Founder’ explores how it became such a culinary conglomerate. It also shows the power of marketing and how brand recognition allowed it to become a part of social culture.
In 1954 McDonald’s is a small fast-food chain doing good business. Making profit on their humble outfit, the McDonald brothers Richard (Nick Offerman) and Mac (John Carroll Lynch) are happy with their slice of capitalism. Salesman Ray Kroc (Michael Keaton) enters their lives and nothing is ever the same again. Seeing potential for further growth, Ray integrates himself into the company. Wanting to turn it into a world-wide phenomenon, Ray’s efforts find him continually at loggerheads with those failing to see his uninhabited vision.
‘The Founder’ is interesting in that’s its central character is almost a villain. We aren’t watching someone triumph against adversity but one creating it and winning at the cost of other’s hard work. Ray’s opportunistic nature enabled him to see the ‘big picture’ in expanding McDonald’s as a recognizable name. He was way ahead of his time as such tactics are now commonplace. That doesn’t mean it was a good thing to do as his clashes with the McDonald brothers reveal them to be victims of Ray’s monetary idealism.
Despite playing a largely unsympathetic person, Keaton inhabits the role well. He effectively allows the viewer to know where Ray is coming from with his ideas even if you don’t necessarily agree. Offerman and Lynch are great as the brothers, making one feel sorry for their dealings with Ray even if their name now delivers dubious connotations. John Lee Hancock’s direction is fine even if it drags out the narrative a little. The pacing could have been better with Ray more clearly defined than the almost ‘moustache-twirling villain’ he appears here.
An often engrossing history lesson on the genesis of an empire ‘The Founder’ is a solid morality tale. How it grew due to one person’s determination and skills is to be marvelled at even if his methods were ones commonly used by the most successful of smooth salesmen.
Movie Review Rating out of 10: 7
Movie Review by Patrick Moore
Agree with Patrick's Movie Review? Then please use the comment box.
Patrick Moore's Movie Review is an alternative look at movie releases in Australia.