Hollywood star Bruce Willis has become the unlikely face of a top Russian bank. The "Die Hard" tough guy will represent Trust Bank in Moscow for at least a year, replacing late Russian weightlifter and actor Vladimir Turchinsky, who died in 2009 at the age of 46.
In a statement, Trust Bank bosses claimed Willis was chosen to front their latest campaign because he reflected the company's values of "trust and dignity". He features in the posters with the slogan, "Trust is just like me, but a bank."
No comments:
Post a Comment