Women are more likely to actively save money around the holidays than men. MarketingCharts.com found that most consumers will look for ways to save money on holiday shopping this year (84%) — but particularly women (90%) compared to men (77%).
The most popular ways they will do so are shop for sale/clearance merchandise (77% of women compared to 55% of men), clip coupons (67% of women compared to 46% of men), buy only for people on their list (53% of women compared to 43% of men), and re-gifting (16% of women compared to 9% of men).
In addition, the majority of consumers will pay using money they have (64% cash/check) or plan to repay immediately (32%) thereafter.
Meanwhile . . .
One hundred percent of women surveyed plan to shop for the holidays this year, compared to 88% of men. Gift Cards remain the most popular item consumers will give this holiday season (53%). Other popular items on gift lists include:
* Clothing/accessories (50%).
* Toys and games (36%)
* Electronics/Gadgets (34%).
* Books (31%).
* Music (29%).
How much do people spend?
The average American will spend $710 on holiday gifts this year with that figure nearly doubling to $1,384 among those who earn $100,000 or more per year. One-fifth (20%) of consumers say their most expensive gift purchase will fall in the electronics and gadgets category, with an average cost of $316.
While 51% of consumers say they will finish holiday shopping at least one week before Christmas, 5% anticipate shopping up to Christmas Eve. Also, almost half (43%) of shoppers will buy a personal item while shopping for others, and this trend is significantly higher among young professionals (63%).
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