Saturday, March 26, 2011

SYLVESTER STALLONE LAUNCHES CLOTHING LINE

 

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Actor Sylvester Stallone has become the latest star to enter the world of fashion, he's creating a clothing line. Sly Inc., which was inspired by the star's legendary on-screen characters "Rambo" and "Rocky Balboa", will consist of jeans, shirts, outerwear, underwear, and watches.

Stallone tells Men's Week magazine, "I thought the time is now. I've lived a life where I know what has worked and what hasn't worked. Clothing is the first step to building a character."

The actor, who will launch the lifestyle brand in 2012, eventually hopes to expand the line to include eye wear, grooming products, athletic wear and even a fragrance.

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