In the U.S., sales of the ever popular Kellogg's Cornflakes are in the decline.
Corn Flakes
Company: Kellogg
Year Introduced: 1894
52-Week Sales Through April: $107.5 million
Pct. Change During That Period: -5.86%
Pct. Change Sales 2007-2010: -3.8%
Originally developed in 1894 by Dr. John Harvey Kellogg, the superintendent of the Battle Creek Sanitarium, as a way to promote the benefits of a vegetarian diet, it's an American classic like apple pie that is facing hard times because of the growth of private label brands. Also, it's being undermined by newer, organic brands.
It has also been reported that many traditionally popular breakfast cereals have suffered even larger sales losses.
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